How Fashion Nova became a hype machine Unlike numerous fast-fashion giants who are seeing growth slow, Fashion Nova is releasing hundreds of new products a week and has a social media exposure of. Fashion Nova’s main social media platforms of use are Instagram and Youtube. First of all, there is a myriad of reasons as to why Instagram was the most attractive platform for Fashion Nova to.
Fashion Nova was Instagram’s top-performing brand in earned-media value (EMV) through the first five months of 2018, according to a new report by InfluencerDB, an influencer-marketing platform.
Fashion nova instagram strategy. With over 15 million Instagram followers, Fashion Nova is also Instagram’s top-performing fashion brand, according to marketing research firm InfluencerDB, which says the American label has more exposure and user engagement on Instagram than Zara and H&M combined. Fashion Nova seems to have mastered the art of “crowd reading” by monitoring Instagram’s user’s Engagement Rate on the photo sharing platform. The ER, a clear indicator of crowd’s taste considers the number of likes and comments in its equation and constitutes a free, easily accessible data. For the uninitiated, it would be easy to describe Fashion Nova as “an Instagram brand.” Saghian likes to call it a viral brand, but something about those descriptions make the company feel.
About Us. Fashion Nova is the world’s leading quick-to-market apparel and lifestyle brand. We are renowned for delivering the season’s most wanted styles to millions of people worldwide, which earned us the title of the #1 Most-Searched Fashion Brand on Google in 2018. Much like Glossier and Fashion Nova, ASOS’ success has a lot to do with their Instagram marketing strategy. In fact, according to Leila Thabet , the content and engagement director at ASOS, Instagram is a key channel for the online fashion retailer. Fashion Nova’s option to be less reliant on macro-influencers isn’t just a result of its UGC and micro-influencer strategy, however—it’s also because, in a way, they’ve become influential themselves. Fashion Nova currently has 15.5 million followers on Instagram. Less than a year after launching, Fashion Nova Curve has 2.7 million.
Fashion Nova is a fashion house. That probably won’t surprise you. The name is kind of a giveaway. What may be a little more than intriguing is the manner in which it has become a recognisable. Fashion Nova’s CEO, Richard Saghian, realized the power of Instagram very early on. #NovaBabes like Kehlani, Teyana Taylor, Kylie Jenner, Amber Rose, and Cardi B (who has worked with the brand. Although “Instagram brands,” flood the market, Fashion Nova has the edge over the competition by heavily investing in influencer marketing. A relatively new player, the Californian-based company recorded an earned market value (EMV) in 2018 of over $125 million.
Gradually, the strategy brought Fashion Nova from the outskirts of the internet into the mainstream. The brand earned mentions on hip-hop tracks. In 2017, its sales grew by about 600 percent. Fashion Nova is a MASSIVE hit in the world of fashion: Generated more than $400 million within just 18 months after launching their website.; A tailor-made Instagram brand with over 20M total followers on three different accounts. The value of Fashion Nova’s social media exposure is more than that of H&M and Zara combined. Fashion Nova is the fastest-growing social media & e-commerce platform in the world, growing bigger every day! We are dedicated to curating the hottest and newest trends for both for women and men. Hundreds of new styles are added on a daily basis because we want to make sure you have everything you need to express your authentic self. The Fashion Nova app is here to make your shopping.
Fashion Nova’s success story is a validation of the power of influencer marketing. Fashion Nova influencer marketing success story. The California based fashion brand has enjoyed phenomenal growth in five years of its inception to become an internet sensation. The brand has more than 14 million Instagram followers currently. For Richard Saghian, the company's notoriously private CEO, Fashion Nova is the house that Instagram built. One major secret to his brand's success is that the retailer produces clothing faster. This social-first strategy has been like rocket fuel for Fashion Nova, Instagram’s most popular fashion brand whose rise is as eye-catching as its tight-fitting, low-cost clothing. From an original LA store opened in 2006, investment in social strategies has seen the brand amass more than 14 million Instagram followers.
Fashion Nova is adding 500,000 new Instagram followers every month, and its "Curve" page, dedicated to plus sizes, has more than 217,000 followers. Its fans include celebrities like Blac Chyna, Cardi B and Lala Anthony, who have all been spotted wearing the brand's jeans, which typically cost no more than $40. LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and H&M taking the lead in the first half of 2018, according to data from InfluencerDB, an influencer marketing platform.